Tell Everyone Why You Started a Restaurant

 Want to know the secret to achieving the success you’ve always dreamed of for your restaurant? It all starts with sharing your "why" with your team, customers, and vendors.

Communicating your "why" is so important. Let me explain how you can do it effectively with your team, customers and vendors.

What is Your “Why”?

Your "why" is the core reason you started your restaurant. It’s your passion, your mission and the unique value you bring to the table. For instance, maybe your "why" is to bring authentic Italian cuisine to your community because you grew up in Italy and want to share your heritage. Or perhaps your goal is to create a family-friendly environment where people can connect over great meals.

Sharing your "why" goes beyond telling a story — it's about inspiring and connecting with others on a deeper level.

Why Sharing Your “Why” Matters

Here’s why it’s crucial to communicate your "why" to three key groups:

1. Your team
   When your team understands your "why," they’re more likely to feel motivated and aligned with your vision. It fosters a sense of purpose and belonging, which makes them more passionate about their work. This shared understanding turns employees into ambassadors for your brand, enhancing the customer experience.

2. Your customers
   Customers are drawn to businesses with a clear mission. When they know your "why," they feel more connected to your brand and are more likely to become loyal patrons. It’s not just about the food—it’s about the story and values behind the food.

3. Your vendors
   Sharing your "why" with vendors helps build stronger relationships. When they understand your values, they are more inclined to support you in ways that align with your mission. This could even lead to better partnerships and exclusive deals that benefit both parties.

How to share your “why” in 3 simple steps

Now that we’ve covered the importance of sharing your "why," here are three simple steps to help you get started:

1. Communicate with your team
   Start by sharing your "why" with your team during meetings, training sessions, and daily interactions. Make it a part of your onboarding process for new hires and regularly remind your staff of your mission. Help them understand how their roles contribute to achieving that mission.
2. Engage with your customers
   Tell your story on your website, social media, and through personal interactions. Incorporate your "why" into your marketing materials, menu descriptions and even the decor of your restaurant. Make sure your customers know the passion and purpose behind your business.

3. Build relationships with your vendors
   Have conversations with your vendors about your "why." Let them know why you chose them and how their products or services help you fulfill your mission. Building these relationships can lead to stronger partnerships and even opportunities for exclusive deals.

Your “why” is the heart of your restaurant

Sharing your "why" is more than just a marketing tactic — it’s a way to build a community around your restaurant. By communicating your mission and values, you inspire your team, attract loyal customers and strengthen vendor relationships. All of this contributes to the success of your dream. Your "why" is the heart of your restaurant. Share it passionately, and you’ll be amazed at how it transforms your business.