The magic pill to restaurant success has always been increased your sales. Well, at least that's the adage, right? You can cure all ills with sales. Increase sales and if you're losing money, you're going to make money. Well, there is some truth to and there's some fallacy to that, but we're not...
Years ago I read some statistics put out by the National Restaurant Association that said a typical restaurant makes 5–8 cents on every dollar in sales. Who wants to work that hard for a nickel? My goal for the restaurant owners I work with in my group coaching program is 15–20%! To...
Too many restaurant staff are afraid of upselling. Servers and bartenders don't want to come across as pushy, or they think they're taking advantage of the guest. When they think of upselling this way, they just won't do it. And while nobody likes to be sold to, the best salespeople are working...
Restaurant marketing is the first thing most restaurant owners think of when they want to increase restaurant sales, and I’m the first to tell you I’m not a restaurant marketer. But I can show you an example of how to increase restaurant sales by $250,000 in one year without...
Restaurant owners often think they're losing customers because of the competition. But what if I told you that while you might be losing a few to competition, it only accounts for about 9 percent of lost customers? Let’s talk about all the reasons you lose customers, the number one reason...
In normal times, restaurant owners are always looking for ways to increase sales, but today, with all the COVID-19 business restrictions, the search for ideas is more frantic. While the instinct is there to be looking to increase restaurant sales, I want to point you toward the second strategy to...
Menu engineering is one way to increase restaurant sales. If you understand that your menu is a sales tool, you should maximize it to maximize your restaurant sales. Watch this video, or keep reading below, to learn more about menu engineering and what you need to do first to make it...
