Your menu should be working for you, not against you. A well-designed menu can do more than just list your offerings — it can actively drive profits and improve your bottom line. As a restaurant owner, you need to think strategically about how your menu impacts customer choices and your...
Have you seen the reality TV shows that promote a BS restaurant pricing strategy that has been setting our industry up for failure? Shows like “The Profit” with Marcus Lemonis? I used to like that show a lot, but I also had some problems with it. I watched several episodes where he...
Inflation is hitting home for restaurant owners as the cost of food and other essential products have been on the rise for months. What's a restaurant owner to do? The short answer is it’s time to use menu engineering. In this episode of “The Restaurant Prosperity Formula”...
Things are changing quick, aren't they? It was just two months ago I was in Las Vegas to speak at the Nightclub and Bar Show, and the main concern there was the shortage of employees, the new crisis at the time. (I've talked about becoming an employer of choice to overcome this challenge now and...
Menu engineering is absolutely awesome. You can reduce your food cost by three to seven points when done correctly the first time you use it. Right now, that probably seems like exactly what you need. But let me caution you, menu engineering is not your secret weapon to lowering your food cost....
Menu engineering is a popular search topic. It’s a buzzword and, when done right, can have a big impact on your restaurant’s sales. To do restaurant menu engineering correctly, you have to make sure you’re using proper restaurant management systems, whether it’s software...
When it comes to restaurant menu pricing strategies, what approach do you take in your independent restaurant? Do you just look at what your competitors are charging? Do you think about what you think people would be willing to pay for an item? Or do you just ask your chef or kitchen manager to...
Menu engineering to control restaurant food costs can be one of the most powerful tools an independent restaurant can have at their disposal. If you want to make the most profit on your menu, you have to reengineer it. But menu engineering is often thought of as a way to guide your customers into...
Learning to run our restaurant during a pandemic has been one of the greatest challenges of our lives. The restaurant industry was flourishing and then came March 2020, when, BOOM, we had to close our doors and literally learn to pivot our businesses so we could still have cash flow, even in a...
Do you know what the number-one sales tool is in your restaurant? It's your menu. And menu design is critical. Watch this video, or continue scrolling to read, to learn about the key things you need to have to be successful with menu engineering.
About Menu Design and Menu Engineering
Your...
Menu engineering is one way to increase restaurant sales. If you understand that your menu is a sales tool, you should maximize it to maximize your restaurant sales. Watch this video, or keep reading below, to learn more about menu engineering and what you need to do first to make it...
Are you looking for that magical recipe cost calculator? Most restaurants don't use any kind of recipe cost calculator and have a higher food cost and lower profits because they don't know what their menu items cost to make. Watch this video to learn the magic of a recipe cost calculator...
