Too many restaurant owners and chefs skip a critical step when planning and pricing their menus, and it’s costing them big. When it comes to creating a menu, a lot of restaurant owners focus on what looks good, sounds good or what’s trendy. But here’s the problem — none of that matters if your menu ...

If you're a restaurant owner trying to figure out the best way to price your menu items, this is a must-read. I’m going to review the common menu pricing mistakes that many restaurants fall victim to and, through a demonstration, introduce two powerful tools that can transform your menu into a strat...

Have you seen the reality TV shows that promote a BS restaurant pricing strategy that has been setting our industry up for failure? Shows like “The Profit” with Marcus Lemonis? I used to like that show a lot, but I also had some problems with it. I watched several episodes where he told restaurant o...

Things are changing quick, aren't they? It was just two months ago I was in Las Vegas to speak at the Nightclub and Bar Show, and the main concern there was the shortage of employees, the new crisis at the time. (I've talked about becoming an employer of choice to overcome this challenge now and in ...

Menu engineering is a popular search topic. It’s a buzzword and, when done right, can have a big impact on your restaurant’s sales. To do restaurant menu engineering correctly, you have to make sure you’re using proper restaurant management systems, whether it’s software or spreadsheets with formula...

When it comes to restaurant menu pricing strategies, what approach do you take in your independent restaurant? Do you just look at what your competitors are charging? Do you think about what you think people would be willing to pay for an item? Or do you just ask your chef or kitchen manager to look...

If you’ve ever wondered how to set prices for restaurant specials, I want to teach the science behind it. Watch this video, or keep scrolling, for three things to know when pricing your specials. 

Let's get right into how to sell and price restaurant specials. Let me paint you a picture of what t...

Your POS system holds some great power in its reporting capabilities, including when trying to figure out your menu mix. For example, your PMIX report in your POS system can be very useful in menu engineering and menu pricing efforts? In this video, I explain all about that PMIX report. 

Menu eng...