#118: Restaurant Owners Can Use this Formula to Dominate Social Media

One of the biggest reasons restaurants struggle with sales isn’t always the food or service — it’s awareness. Either people know about you but don’t care, or they would care if they knew about you. Josh Kopel calls this the Awareness Formula and in this episode of my podcast, The Restaurant Prosperity Formula, he shares powerful strategies that help restaurant owners become known in their market. Kopel has mastered a critical component of restaurant success: marketing. He is not just a restaurateur — he’s a tech pioneer, a Michelin-rated fine dining operator, and one of the best marketing minds in the industry.

If you’ve been struggling with getting more customers in the door, keeping your tables full, and making marketing work for your restaurant, this episode is for you.

Many restaurant owners feel overwhelmed when it comes to marketing. They think they don’t have time for it, but Kopel makes it clear: if you want to succeed, you need to own your marketing. You don’t have to do everything yourself, but you do need to understand it. That’s why Josh focuses on teaching restaurant owners how marketing actually works — so they can confidently grow their business without wasting money on strategies that don’t deliver results.

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Ready to learn more? Get a free 30-minute training video where David outlines exactly what you need to do. 

Sponsor

This episode is being brought to you by MarginEdge. Managing costs is one of the most important parts of running a profitable restaurant—especially now. But between fluctuating vendor prices, waste, labor, and the never-ending list of daily tasks demanding your attention, it can be challenging for even the most experienced operators to keep up. That’s where MarginEdge comes in.

MarginEdge is a complete restaurant management software that automatically pulls data from your POS and invoices to give you real-time insights into your food and labor costs. No more waiting until it’s too late. With MarginEdge, you get the tools to make decisions in the moment: a daily P&L, price alerts for key ingredients, real-time plate costs. And best of all? No spreadsheets required. Take control of your costs, work more efficiently, and boost your profitability. Visit www.marginedge.com/DSP to learn more and schedule your demo today.

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